Google’s search has become popular because they got off the path that most search engines took.

Most search engines that were big before Google hit the market were crowded, filled with content that you probably are not interested in, making it look like searching the web was just a small portion of what they do. Google picked up on this and made the start page clean and clear, just the search box, a logo (which gets themed a lot and has inspired a lot of people) and that’s basically it.

Google has kept this basically the same, adding new features to their search in such a manner that you won’t even notice it.

The thing I started this entry for was that I noticed that you can now watch Youtube videos directly from your search.

With a simple click on the plus sign, the video loads and start playing without having to go to youtube.com.